8 Ways to Make Your Mobile Game More Addictive and Gamer-friendly - Development Company

8 Ways to Make Your Mobile Game More Addictive and Gamer-friendly

I bet you didn’t know the creator of the ridiculously famous Flappy Bird was making more than $50,000 in ad revenue each day. The famed mobile game Angry Birds has seen many product tie-ins and cartoons spawning since its release.

However, for every Farmville or Angry Birds-inspired game, there are several hundred games lying around in the app store, bagging only a limited number of downloads. Though every hit game sports different features, unique challenges and characters, there are some common traits which make these games highly addictive, exciting, and profitable.

Let’s discuss some of these common traits, shall we?

1. A Compelling Story

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Your game’s story need not be too in-depth. It should be deep and interesting enough to keep players motivated so as to find out what happens next or what it all leads to. This is how good movie producers cut it: give their audiences a good reason to stay hooked.

Do some research to determine what interests and hobbies your audiences pursue, and gravitate the storyline around that. Remember, the common human desire to find out what happens next is a potent motivational factor. A great story not only gets players hooked but also gets them to keep coming back for more.

2. Don’t Overdo the Learning Curve

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Rewarding to master, easy to pick up and play – that’s how you should have the learning curve in your game. Players will most likely not feel too compelled to dive right in and take on the AI at the highest difficulty.

A well thought-out learning curve is one where the game starts out as a tutorial during the first few levels, getting the player familiar with the environment, followed by not-so-difficult levels to help them hone their motor and sensory skills. After that, you can make the remaining stages or levels more challenging.

3. Spark Curiosity

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Any game that gets players thinking about where to click next or what happens if item A is mixed up with item B to create a super-weapon – is a game that encourages exploration and curiosity. That’s exactly what you want: get your players to experiment with something new and reward that curiosity and exploration.

Surprises and rewards like these will coax players to play the game over and over again.

4. Inspire Players to Yearn for Higher Scores

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Players love nothing more than to beat a high score or hit a personal best. Give them the opportunity to top those scores.

Even after finishing levels or the game itself, players love the opportunity to go back and hit that personal best. Throw in a feature that publishes the player’s high score on select social media channels, for example.

5. Gamers Need to Vent

Some games have bombs that let players vent – features which allow them to make a sizable impact. The candy bombs in Candy Crush might ring a bell. Throw in an aggression-releasing feature or two. Your players will thank you for it by investing more play time.

6. Don’t Force In-game Purchases

On one hand, in-app purchases is one way of making money, on the other you don’t want to base the game on the premise that purchases must be made in order to enjoy the core gameplay.

“Pay to enjoy” games quickly lose their zeal to gamers who have no desire to pay in order to enjoy or win a game, and believe me if you manage to chase away the non-paying audience, the paying ones will soon follow suit.

7. Exploration Should Not Border on Frustration

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Players do not need to go through multiple frustration levels just to proceed to the next goal or objective. Making the game challenging is a high priority, though making it near-impossible to proceed forward isn’t.

Players do not need to go through multiple frustration levels just to proceed to the next goal or objective. Making the game challenging is a high priority, though making it near-impossible to proceed forward isn’t.

Offer in-game clues and “boosts” to reward players for their hard work. To some extent, your game needs to be predictable, so that players can also enjoy overcoming challenges as well as a sense of accomplishment once an objective has been met.

8. Get Those Invitations Rolling

Want to see your organic traffic sprouting up like a bamboo? Find a way to encourage your players to invite friends and fellow gamers to join in.

Even though some gamers tend to shy away from invitational notifications and find them annoying, a part of them do want to find out what the ‘new hot game’ is all about and what they’re friends are currently enjoying.

Got a few gaming ideas up your sleeve? Leave your thoughts and comments below.

You can also talk to our dev team to discuss your mobile game concept.

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