Facebook Marketing – Why Less Is More
So, what’s the best way to market your brand on Facebook? According to Peter Shankman, an entrepreneur and venture capitalist with a hearty background of marketing and consulting under his belt, the answer is actually pretty easy: “Sharing for the sake of just hearing yourself talk is pointless.”
Yes, the key to doing more is doing it with less. With all of the changes that have been implemented among Facebook Brand Pages within the last year, from the end of Facebook Discussions and Reviews in October to the roll-out of Timeline for Brands this spring, it’s hard to keep track of what’s actually working for brands on Facebook. The most recent numbers actually indicate fan growth slowed with the Brand Timeline switch. But thinking smart transcends those changes — and never goes out of style.
“You want to engage your audience and make sure that they feel like they’re apart of something — not just being marketed to,” Shankman explains. “Then they will do your PR for you.”
Shankman’s experience with brands runs deep. The former journalist and founder of Help A Reporter Out has written two books on marketing and customer service in the social media world — Customer Service: New Rules for a Social Media World and Can We Do That?! Outrageous PR Stunts That Work — and Why Your Company Needs Them. He’s also frequently globetrotting to consult and speak on PR and social media, and has worked with major companies, such as American Express and Disney. through his company, The Geek Factory.
Mashable spoke with Shankman about the inner workings of Facebook marketing and what users really want to see on your brand page.