Engaging Marketing Trends: Gamification
When it comes to consumer engagement a new trend seems to be viral in retail enterprise. Since we have been trained for immediate reward system, incentivizing our day to day tasks is now an accepted behavior pattern.
Gamification a promising marketing trend
This is a new strategy for ‘customer engagement’ for many leading retail companies. Following up closely the process works in a successfully engaging, fun and addictive way for consumers, let’s see with a step by step example how, the new methodology is simply a clever trick to attract and engage customers. Here’s how the strategy becomes most effective:
What is Gamification?
It is simply a reward based system, packaged in a fun and playful format of a game. Racing against time, winning points, and instant gratification is an old cultural behavior we have lived with. Identifying it and incorporating the strategy to loop customers or engage audience better is however, fast gaining popularity in the retail sector.
- Knowing your Audience better: Getting to know who to target and their behavior pattern is half the work done. It is not just about decoding analytics that surface, sometimes it takes slightly more to understanding your audience. When data is topped up with detail, it is an added bonus.There’s nothing more insightful than getting to talk to your customers. Gaining insights on what excites them and what’re the reasons behind a brand loyalty. With the added details you are in a far better position on what aspect to gamify in your consumer cycle.
- Identifying a dull process: When you are fine tuned to the inner workings of consumer process, you can easily identify what area is left unaddressed, boring or tedious. If that aspect can be spiked up or sped up with an engaging, rewarding incentive it is known to provide results
- Avoid Gamifying Everything: It is imperative to understand that gamification is just a catalyst to an existing process and must not be confused by replacing a consumer process. If the essentials of providing time and convenience are not taken care of for a consumer one cannot expect this strategy to fill the void. Take this strategy as an optimized delivery system, but for that to happen the customer needs to place an order first.
- Packaging the game and inducing behavioral changes: By simply identifying an aspect to gamify isn’t enough. To seduce your audience and lure them into a game is the next step. How can you convince them to play greatly depends on how fun and playful your app is. Once you have your audience convinced with a reward, having them hooked to it should be second nature to your app. If it’s really addictive then it almost always makes the entire gamification turn into an induced behavioral change.
- Customizing the gaming experience for your audience: It is supremely awesome to come up with a gamification process that encompasses a universal need. For example incentivizing simple to do lists is a great idea that spans out a behavior pattern, identifying that is the target. Figuring out what other aspects can be gamified that replicate basic behavioral patterns is getting a step closer to your existing audience. If that can be branched out further by customizing the need of your existing audience there is nothing like that and almost always spells success.
- Rewarding system should be a no brainer and hassle free: Consumers don’t want their IQ challenged with the reward system. There is a reason why games like Candy Crush were so popular. If a similar no brainer reward system is offered to your audience then it is more probable that your consumer audience will stay interested.
Gamification is a promising brand solution for engaging and retaining consumers. Who doesn’t want to be rewarded, if brands can offer an incentive that merely raises an interested brow for your consumers, then you are on the right path!