You can already buy Facebook Credits (the social network’s virtual currency) as gift cards at brick-and-mortar stores. Soon, you will also be able to accrue Facebook Credits by shopping online, as it’s now possible for online retailers to offer the credits as shopping incentives.
Ifeelgoods, an e-commerce promotions provider for online retailers, has integrated Facebook Credits into the online shopping experience, meaning that its clients can use the credits to incentivize customer purchases and other shopping-related behaviors.
Essentially, what this means is that online retailers can now lure you in with the promise of Facebook Credits if you buy that pair of jeans you saved in your online shopping cart. Ifeelgoods will also allow retailers to offer smaller Facebook Credits incentives for e-mail newsletter sign-ups and social behaviors such as voting or Facebook (Facebook) shares.
As Facebook continues to grow in size and its currency becomes more versatile, Facebook Credits may prove to be the perfect complement to the online shopping experience. Though virtual in nature, the credits are still more tangible than points, and for some customers, may prove to be more desirable than coupons or other rewards.