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The Year Ahead: Ditch These Not-so-successful 2014 Marketing Trends

The Year Ahead: Ditch These Not-so-successful 2014 Marketing Trends

2014 was a great year in digital marketing, however, some trends fell nearly flat on their face.

Mobile usage is higher than it ever was, your time and energy are too precious, not to mention the relentless competition – you just cannot afford to incorporate failed marketing strategies. read more

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5 Apps to Boost Grey Matter Horsepower

5 Apps to Boost Grey Matter Horsepower

We all need to stay sharp. Whether it’s doing better at school, performing better as an athlete, excelling at our job, or just getting more out of life – maintaining good psychological and mental health is the key to finding happiness and contentment, as well as performing well in a variety of professional and personal roles. read more

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Social Cubix’s Top 7 App Picks – February

Social Cubix’s Top 7 App Picks – February

As you look forward to a bright and prosperous year with your loved one, romancing over a hot cup of coffee, letting your mind wander while looking out the window, we felt it’s time to bring back our bi-monthly issue of top 7 apps to add to your app arsenal. read more

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Scope of Mobile Apps in Developing Countries – A Bright Future

Scope of Mobile Apps in Developing Countries – A Bright Future

Mobile apps in developing countries are changing lives as we speak. The process however, is still relatively young; for one, third-world nations and iPhones simply do not mix due to high pricing and inflexibility. The ideal Smartphone should be cheap, simple and rugged, as well as sport a battery that’s good to go for at least a week. read more

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An App Promotion Checklist for Small Businesses

An App Promotion Checklist for Small Businesses

It’s hard to ignore how everything is going mobile these days.

It can indeed be foreseen that the future lies in mobile. Businesses and enterprises have been quick to cash in on its importance and now it’s considered the most prominent channel to engage with customers. read more

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Referral Marketing: 10 Killer Plugins to Boost Sales

Referral Marketing: 10 Killer Plugins to Boost Sales

Ask yourself: what do you trust more, something displayed on an ad banner or your friends’ words? If that weren’t enough, research also proves people are generally more likely to trust recommendations from folks they know rather than ads displayed through a search engine. read more

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Investment Opportunities in Gaming: The What and When

Investment Opportunities in Gaming: The What and When

As you take your daily commute to work how many people do you see hunched over or zealously tapping away on their Smartphones and tablets? Can you count them off on your hands alone? When was the last time you set foot in a gaming café/hangout and heard crickets? read more

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Unity: A Great Choice for Beginner and Vet Developers Alike

Unity: A Great Choice for Beginner and Vet Developers Alike

You’re an ambitious developer, or someone simply looking to get their idea out in the open – ever wonder what software to use which easily lets to get a handle on your mobile game or app project? read more

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2015: Safeguarding Your Business against Cyber Threats

2015: Safeguarding Your Business against Cyber Threats

The new year looms ahead, full of exciting possibilities, and it could also mean your business facing new, more advanced threats to IT security.

2014 made a name for itself as many techies and experts described it as the year of cyber attacks – some big names at the receiving end were Microsoft, Target and Home Depot. All in all, businesses from all industries reported a whopping 42.8 million attacks that were detected the same year. read more

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Mobile to be a Projected $70 billion Industry by 2017

Mobile to be a Projected $70 billion Industry by 2017

The mobile apps industry is one that’s slated to hit the $70 billion mark by 2017. What can your business do to exploit this growth? Let’s discuss.

Wherever there’s digital usage, spending follows, as evidenced by 2013 – how mobile usage almost completely overshadowed desktop usage. At the time, it was revealed by Flurry that smartphone users spend 86% of their time on apps, in contrast to just 14% on the web.
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The Whole Android Wear Vs Apple Watch Affair: A Thorough Look

The Whole Android Wear Vs Apple Watch Affair: A Thorough Look

Apple’s big announcement came just this past September with the unveiling of Apple Watch. However, they’re not the first ones to wow audiences with this new tech; Google beat them to the punch when they announced Android Wear just a few months prior to the Apple launch.

To put things in perspective, Apple Watch isn’t exactly a revolutionary departure from the existing wearable market. In fact, there are quite a few aspects it has in common with Google’s wearable platform. The design guidelines for third-party apps released by Apple in November this year also puts things in the same perspective, as they are in fact, quite similar to those for Android Wear.
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Where the Mobile Gaming Industry Stands Today

Where the Mobile Gaming Industry Stands Today

Over the last few years, the gaming industry has experienced nothing short of a living, breathing revolution. Thanks to tools like Unity, there are practically no entry barriers; if you have a bit of skill and a few hundred bucks to spare, you can put your game up on Google Play or the App Store.

It wasn’t like this a few years back though. Games were hot on PC and consoles alone and budgets often rivaled or exceeded those of the highest grossing Hollywood movies. Having even an indie gaming house meant hiring a seasoned and dedicated team, plenty of capital to boot, and a good year or more to release your goods in the market. And God forbid, if a platform owner or publisher turned down your game, you had literally no way of getting it out. read more

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Future Smartphone Tech: Works in Progress and Some Wild Guesses

Future Smartphone Tech: Works in Progress and Some Wild Guesses

In just about every conversation you find yourself today, there’s hardly one where apps, smartphones or mobile tech aren’t talked about.

What the iPhone or iPad can do at present is merely a taste of things to come. The way advancements in mobile tech are taking place, it’s easy to make a few guesses so as to where it’s headed in the next six to ten years. So, we felt this is a good time to observe some ongoing trends while taking a few shots in the dark and try and determine what shape or form smartphone technology may take in the not too distant future.
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How Mobile Tech is Revolutionizing  Patient Health Management

How Mobile Tech is Revolutionizing Patient Health Management

The term “revolution” is applied a little too abundantly to technological innovations, isn’t it?
It is however, noteworthy to observe how certain tech advances in mobility have quite unapologetically revolutionized the way people access information.
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Kick Off the New Year with the 10 Best Android Wear Apps

Kick Off the New Year with the 10 Best Android Wear Apps

It hasn’t even been a full year, and already Android developers are rising to the occasion and exploring Google’s exciting new wearable platform. The Android 5.0 update also adds a new layer of functionality in the form of Watch Face, which makes your Android Wear Watch look stunning, fashionable, fun and highly useful.
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