Earlier this year, The New York Times published a piece on Google Glass that closely resembled an obituary more than anything else. Sure enough, after the hype dust settled, Google announced in late January this year that they are halting Glass sales for the time being. read more
More consumers are taking the plunge and using their fingerprint as a means of unlocking their smartphones. As the technical and legal implications start to play out, you just have to wonder: is your phone’s fingerprint authentication mechanism completely secure? Is it really as hack-proof and secure as leading smartphone manufacturers have led us to believe? read more
Video marketing as we know it is a very popular and practical means of driving conversions. Digital marketers should be exploiting all its power in every one of their marketing drives. This article sheds light on how you can deliver multimedia experiences and custom-branded video that are optimized for just about any mobile device. read more
Are you an aspiring and energetic app developer looking to get their most prized app monetized? Want to take it a step further, charge for downloads and offer in-app purchases? read more
Getting your app developer to work precisely as per your vision, guidelines and criteria can be a pretty tall order. It’s tough business; on one hand, the app developer may boast about his/her portfolio or defend the fact that a particular approach has worked rather well in the past, you should cave in and do the same, for instance. On the other, you are simply not willing to flow along with some of the ideas your developer has proposed. read more
Working hard to get your iPhone app into mainstream media? Go right ahead and do just that. Though, it’s important not to get overzealous; practicing some good common sensibilities beforehand always pay. read more
Tired of dealing with humongous iTunes charges on your credit card? Between music and app purchases, your phone most likely costs you more than your monthly plan.
Well, fret not O’ frugal user, the apps featured in this article will actually pay YOU for using them. Talk about the ol’ switcheroo. read more
2014 was a great year in digital marketing, however, some trends fell nearly flat on their face.
Mobile usage is higher than it ever was, your time and energy are too precious, not to mention the relentless competition – you just cannot afford to incorporate failed marketing strategies. read more
We all need to stay sharp. Whether it’s doing better at school, performing better as an athlete, excelling at our job, or just getting more out of life – maintaining good psychological and mental health is the key to finding happiness and contentment, as well as performing well in a variety of professional and personal roles. read more
As you look forward to a bright and prosperous year with your loved one, romancing over a hot cup of coffee, letting your mind wander while looking out the window, we felt it’s time to bring back our bi-monthly issue of top 7 apps to add to your app arsenal. read more
Mobile apps in developing countries are changing lives as we speak. The process however, is still relatively young; for one, third-world nations and iPhones simply do not mix due to high pricing and inflexibility. The ideal Smartphone should be cheap, simple and rugged, as well as sport a battery that’s good to go for at least a week. read more
It’s hard to ignore how everything is going mobile these days.
It can indeed be foreseen that the future lies in mobile. Businesses and enterprises have been quick to cash in on its importance and now it’s considered the most prominent channel to engage with customers. read more
Ask yourself: what do you trust more, something displayed on an ad banner or your friends’ words? If that weren’t enough, research also proves people are generally more likely to trust recommendations from folks they know rather than ads displayed through a search engine. read more