PR – Dynamics, an API for developers and Social Cubix
PITTSBURGH–(BUSINESS WIRE)–Dynamics Inc., an innovator in next-generation payment devices, today announced it will launch the application programming interface (API) for its revolutionary new ePlate™ device at Mobile Web and Apps World. The API dramatically accelerates and simplifies the creation of mobile payment experience™ applications – which can be created in just 30 minutes – that give consumers exciting new ways to earn exclusive benefits and content from their favorite brands with every purchase.
Dynamics founder and CEO Jeff Mullen will create a new mobile payment experience™ application in real-time during the 30-minute presentation on May 7, at 11:30 a.m. in Room 344 of the Earnest N. Morial Convention Center in New Orleans.
“The payment industry has not progressed very much when it comes to providing personalized, value-added services to consumers – the vast majority of retailers and entertainment brands have not had proper access to consumers through the payment ecosystem,” said Jeff Mullen, CEO of Dynamics. “Dynamics’ technology breakthrough is a game changer and will power a new wave of innovation that benefits consumers while enabling a much broader range of consumer brands to tap into the unprecedented opportunities of the existing payments infrastructure. Dynamics is the first to achieve the holy grail of payments – a platform that truly provides personalized experiences to the individual consumer – the ‘segment of one’.”
The API will allow developers, such as charities, retailers, entertainment properties and gaming companies, to create unique, branded experiences linked to the revolutionary Dynamics ePlate™ payment device. The Dynamics’ ePlate™ device gives consumers the ability to personalize the experiences they earn with each purchase.
New Revenue Opportunities for Developers
To encourage the development of revolutionary experiences, Dynamics is providing developers with 0.25 percent of each transaction where the experience is used. For example, if a consumer makes a $200 purchase using their favorite application, the developer earns $0.50. Moreover, developers are able to receive consumer-approved purchase data in order to create deeper personalization and make highly targeted purchase incentives.
“Developing on the world’s first true API into the $4 trillion domestic payments ecosystem is a pure treat,” said Udoka Mark Uzoka, CEO of Social Cubix. “Dynamics’ API is as empowering as it is easy to use. We can now build best-in-class consumer products utilizing consumer-approved payments data while funding those products with 0.25% of each transaction.”
Initial Dynamics ePlate™ device experience™ providers include:
Upper Deck®: A digital trading card system that includes exclusive sets of digital cards. When a user completes a digital card set, the user is mailed one of numerous exclusive, physical collector’s cards.
Dark Horse® Comics: As a user makes purchases, the user earns exclusive digital comic books from their favorite properties. After a user collects a certain number of digital comic books, the user is provided with exclusive physical collector copies of the comic books.
Evil Genius Designs: A game for your iPhone and Android device that lets users experience the thrill of the craziest shopping day of the year every time they make a purchase.
Social Cubix Games: A game on the Facebook platform where users engage in a scavenger hunt as they make purchases around the world.