Your social media campaign has been developed and deployed on a social network and is finally in use. Three cheers to that! But that is not the end of your worries. You need to make sure that your social media campaign is a success and remains a success. Success here is measured in terms of the value-adding performance of the campaign as well as an assessment of the ROI. So how do you know if your social media is really effective in creating and maintaining the buzz around your brand? This is where social analytics tool comes into play.

What is the Social Analytics Tool?

The Social Analytics Tool is a tool that through a set of proprietary metrics, tracks the performance of your social media campaign across social networking sites. It provides you with real time monitoring services that help you determine whether your application is meeting up with the expected results after its launch and if it has created any hype within the social network where it is launched. It basically helps to determine how users belonging to that social network are responding to your new application. This helps you to ascertain whether modifications are required in your application to make it more trendy and attractive to users or to make it more effective. Therefore, the Social Analytics Tool should not be considered merely as an additional tool but should be treated as a key ingredient on the campaign checklist.

Is the Social Analytics Tool really beneficial?

Once a social media campaign is launched, you always want to be aware of what the user wants, what the user does or is likely to do so that the social media campaign remains active and healthy. Such information would help you to modify the application as per the users’ wants and needs. However, the drawback to this utopian picture is that users of the social media campaign are not always vocal about their likes and dislikes and how the application should be improved in order to make it more attractive and interesting for them. Therefore, in such a situation, it is desirous to rely on a system whereby activities of the users are assessed. From such assessment, the behavioral patterns/actions of the users can be interpreted and anticipated in order to revamp and upgrade the social media campaign to keep the users interested.

How the Social Analytics Tool works.

Social Cubix will embed the Social Analytics Tool on to the social media campaign page of the application/social media campaign. The tool will allow you to gather inter alia daily, weekly and monthly details of the total number of users, total number of hits, total number of invitations sent, which users were instrumental in spreading it the social media campaign, number and view of who is accepting the invitations, number and view of who is leaving the application etc. Such information can be used to quantify the effectiveness of the social media campaign and determine its success at an advanced social level.

Social Cubix offers the Analytics tool services encompassing standard attributes with an option to customize the tracking features as per the specific requirements and trends that are pertinent to the campaign. A few of the standard tracking options are as follows:

Invitation Rate

This tracking option gives you the number of users who have extended invitations to their friends within the social network voluntarily. Such option is updated in real time and can be further categorized into daily, weekly, monthly or lifetime views. A high Invitation Rate indicates that your social media campaign is successful and attractive and users are lured towards promoting the social media campaign by sending invites and encouraging their friends to experience the thrill of using the application.

Invitation Conversion Rate

This tracking option gives you the number of people who have accepted the invitation sent to them by the users of the social media campaign and the number of people who ignored the invitation. A low Invitation Conversion Rate suggests that the invitation message should be more appealing and attractive in order to entice the invitees to join the application.

Viral Coefficient

A viral coefficient represents the viral performance of the application. A coefficient factor is used to measure and compare how many new users are brought in by each existing user based on the number of invitations sent. The final result is represented by a single value. This is a helpful indicator in order to track the growth rate of the application/social media campaign.

Join Rate

This tracking option gives you the number of people who are joining your social media campaign. It comprises of people who are invited, referred, who have searched for application or have reached the campaign through external links. A high Joining Rate implies that the social media campaign is attracting new users.

Deletion Rate

This tracking option gives you the number of users who have left the application. The higher the Deletion Rate, the less appealing your social media campaign is becoming.

Clicks per Day

This tracking feature allows you to see how many clicks/hits your application receives. This means the number of times a user revisit the social media campaign after joining it. This figure denotes how busy and active your social media campaign is per day.