Walmart, the ubiquitous departmental store has got a good coverage of the world but not enough presence in New York City for obvious reasons of space, politics and culture. Walmart wanted to create a medium for people voice their opinion about establishing Walmart stores in the city to create buzz and public interest in the issue.
Social Cubix created an application on facebook that allows users to search for council members in their area and directly contact them. The app displays a New York City map with the main areas that are clickable. Once the user selects their district, they are prompted to enter their residential address, which is used to narrow down their result display to show their council member to contact. Users can also share the application and recruit their friends to join the historic movement to get the juggernaut store into New York City.