Facebook App & Web Widget
Celebrity Cruises is one of the largest cruise companies in America with exotic cruise trips around the globe. This time, they wanted to create a medium on Facebook that cruise participants could plan their trip and maintain a countdown utility as their trip date approaches with friends. The application had to be attractive and viral so as to bring so as to encourage other casual users to join friends on trips also.
Social Cubix worked with a renowned agency to come up with the creative of the application as well as the strategy. We developed an application that allowed users to search for their trip details with deep integrations with the client’s travel database. Upon finding their trip, users can meet with other travelers and interact with them prior to the trip. In addition, travelers can ask previous travelers questions around their experience to be better prepared for their trips. Users can also take advantage of the planning tools available as well as set up a countdown clock with fun reminders about their trip. This countdown can then be shared with friends and family to build excitement around the cruises.
With the launch of the application and publicity around it, Celebrity Cruises travelers immediately started using the app en masse. There is now a large community of users who value the friendships they could make with fellow cruise travelers as well as the planning utility.