Walmart, known to offer bargain pricing to it’s customers was looking to expand to New York City and needed to hear from residents as well as fans in general about ideas for the new stores. This was then turned into a weekly contest which will rank users according to their participation level on the Walmart wall.
The more users talked, shared, commented or liked items posted to the timeline, the better their ranking is to win amazing walmart prizes. Walmart contracted Social Cubix to deliver this experience campaign as well as measure the overall performance.
Social Cubix worked with the marketing arm of Walmart. The backend engine perfectly captured the activity on the timeline in real time while instantaneously censoring the entries for profanity. The engine intelligently ranked the users based on certain metrics developed by Wamart and provides Walmart with an admin panel where they can moderate each post and gain meaningful insight into the performance of the application through analytics. The application also keeps track of old posters that start posting again and adjusts their ranking based off of that.
A marked spike in the already significant amount of social media traffic associated with the Walmart page with fans vying for who will rank better on the leaderboard for the prizes. Walmart saw outstanding results in terms of the share rate, likes and comments–all campaign drivers for awareness.